To commemorate the Kansas City Chiefs' victory in Super Bowl LVIII, Bud Light has released limited-edition championship bottles.
The championship bottles will be available at participating retailers beginning March 25.
This packaging release follows the brand’s brand-new commercial, which was among the anticipated commercials that aired during the Super Bowl.
The “Easy Night Out” spot introduced a brand-new character, the Bud Light Genie, who makes a night out with friends easy to enjoy. It also features a star-studded cast spanning across the key passion points for the brand ― football, music and combat sports ― including NFL Hall of Famer Peyton Manning, singer and rapper Post Malone, and UFC CEO Dana White.
“Easy Night Out” follows a group of friends who unleash the Bud Light Genie from a bottle of Bud Light in their fridge while hanging out. The Bud Light Genie grants easy wishes, turning a basic night out into a series of epic adventures that include a ride to the bar in a stretch DeLorean with Bud Lights later magically appearing at every table. As the Bud Light Genie continues to grant wishes, the friends encounter a few fan-favorite personalities, with Manning becoming part of the best friend group, Post Malone hosting an epic backyard concert, and White leading a weigh-in featuring one of the friends.