REBBL unveiled its occasion-based packaging design. Available on shelves nationwide, the new design is featured across the beverage portfolio, spanning six daily occasions with more than 16 varieties, all developed with the mantra of “Empower the People.”

Centered on empowerment, the redesign is a culmination of REBBL's mission to create not only delicious and nourishing beverages but also to uplift the daily experiences of its valued consumers through a focus on intentional, purpose-driven moments. By connecting each drink with an occasion, the new packaging offers clear functional advantages and key ingredients, enabling customers to intuitively discern the best beverage that aligns with their preferences and desired experience at any time of day.

“We’ve formulated a REBBL drink for every occasion, so no matter what you’re up to — you’ll have delicious functional fuel to complement the journey,” said Andy Fathollahi, CEO of REBBL, in a statement. “We remain steadfast in prioritizing our customers, and we’ve made it easier than ever to select the perfect beverage to enhance their daily experiences through real-food alchemy and transparent, intuitive labels.”

REBBL is available in the variety of formats and flavors:

  • PROTEIN: Packed with 16 grams of plant-powered protein for a functional boost to fuel any time of day.
    •  Protein Dark Chocolate, Protein Vanilla, Protein Salted Caramel, Protein Strawberries and Creme, Protein Oatmeal Cookie, Protein Coconut Macaroon, Protein Hazelnut, Protein Peppermint Dark Chocolate, Protein Pumpkin Spiced Pie
  • AWAKE: Blended with maca and caffeine to support energy and sustain stamina.
    •  Awake Maca Cold Brew
  • BALANCE: Formulated with turmeric and maca to support overall wellness. Recommended to complement routines centered on recovery and cultivation.
    •  Balance Maca Mocha, Balance Turmeric Golden Milk
  • FOCUS: Crafted with matcha and L-theanine to deliver an added boost of mental acuity for moments of clarity.
    •  Focus Matcha Latte
  • REVIVE: Created with adaptogenic Reishi mushroom to support immunity and the body’s ability to cope with stress. Recommended to complement routines centered on rejuvenation and revitalization.
    •  Revive Reishi Chocolate
  • WELLNESS: Functional juices with Aquamin calcified sea algae to support bone, gut, and joint health.
    • Wellness Tropical Greens, Wellness Berry Roots

Fathollahi added, “We spent countless hours gathering feedback from our loyal and valued customers to better understand what they loved most about the brand, and we’re proud to unveil a new design that better informs their consumption occasion while staying true to our original brand mission.”

As part of REBBL’s commitment to empowering the people, the brand will continue its partnership with Not For Sale, and a percentage of sales will be donated to support their efforts in providing shelter, education, healthcare, legal services, and other direct relief for survivors of human trafficking and exploitation. To date, REBBL has donated more than $2 million to support Not For Sale’s efforts to end human trafficking.

REBBL’s redesigned packaging can be found on the brand’s 100% rPET bottles in 12-ounce ready-to-drink varieties in natural food and grocery stores nationwide this month.