E. & J. Gallo Winery, Modesto, Calif., announced that it acquired Bev and its portfolio of premium canned wines and spritzers. The acquisition comes two years after Gallo obtained exclusive U.S. distribution rights for Bev and began to bring the brand to more consumers across the country.
Founded by Alix Peabody in Venice, Calif., Bev is a woman-led beverage brand promoting empowerment and inclusivity in beverage and beyond. Its mission, to “Do it different, do it better. Break the glass,” exemplifies the company’s drive to tackle new frontiers in the beverage industry and in culture at large, it states. At its heart, Bev is about breaking down barriers and building connections that educate and inspire. This aligns with Gallo’s guiding mission to serve joy in moments that matter, the company adds.
A TTB-approved “zero sugar” canned wine, Bev wines contain 3 carbs, 100 calories in each serving, features 11.9% ABV, and are all gluten free.
“I founded Bev out of a passion for changing not only the drinks in our hands, but the culture surrounding drinking,” said Bev’s CEO Peabody in a statement. “For us, breaking the glass is about empowering communities and inspiring people to celebrate themselves and own their fun. When I met Stephanie Gallo, it became immediately clear that Gallo’s values and commitment to women and diversity in the industry is exemplary of the exact change we aim to create. We could not be more excited for this partnership and can't wait to expand the reach of our products and our community.”
Stephanie Gallo, Gallo’s chief marketing officer, added: “After meeting Alix two years ago, I could sense the power of the Bev brand, and I respected the innovation and unique approach to reaching consumers. I immediately knew we had to find a way to work together. At Gallo, we are on a mission to serve joy as we win new friends for wine, which means ensuring consumers have access to products that make them feel welcome. As an industry, we are adapting and evolving to remain relevant to the next generation of alcohol beverage consumers. I see the Bev portfolio as a welcome addition to Gallo’s product family that will allow us to continue to offer our consumers beverage options to celebrate any occasion.”
Gallo’s Bev portfolio features Bev Rosé, Bev Blanc, Bev Gris, Bev Noir, Bev Glitz, Bev Glam, Bev Glow, Bev PRIDE, and the newly released Bev Brite. All varietals are from California and are available in four-packs of 250-ml cans and retail between $15.99 and $17.99.
Terms of the agreement were not disclosed. Peabody will continue her involvement in the vision, expansion and development of the brand.
