Blue Moon was born in a ballpark in 1995, first brewed out of a love for baseball in the Sandlot Brewery at Coors Field. Originally named Bellyslide Wit as a nod to the act of sliding onto base, the beer evolved to become the iconic Blue Moon Belgian White Belgian-Style Wheat Ale. To kick off the 2023 season, Blue Moon is paying homage to its original name for a limited time only.
To help bring back Blue Moon Brewing Co.’s bright ballpark history, Blue Moon is partnering with another legend born out of the ballpark, Ebbets Field Flannels, to design the Bellyslide Wit packaging and a capsule apparel collection. The merchandise will feature a throwback flannel baseball jersey, T-shirts and ball caps and will be available for purchase by consumers 21 and older while supplies last on the shop website.
“We may be known for our roster of beers, but Blue Moon Brewing Company was born out of a love for baseball,” said Mara Schaefer, senior director of Above Premium Beer at Molson Coors Beverage Co., in a statement. “Coming off the heels of Blue Moon’s first ever Super Bowl ad, we wanted to celebrate the spirit of the sport that first made us shine. When looking for a partner to help us pay homage to our baseball origins, we wanted to work with a brand that was also rooted in a love for the sport. As an iconic sportswear brand best known for their field flannels and throwback jerseys, Ebbets was a natural fit.”
Like Blue Moon, Ebbets originated out of a passion for baseball and a desire to craft something for their fans that made the game that they love a little bit brighter, the company says. For more than 30 years, Ebbets Field Flannels has remained committed to bringing the quality, beauty and craftsmanship of mid-century American athletic garments to a 21st century public, it adds. With this partnership, Blue Moon and Ebbets will help join the world of beer and baseball in well-crafted style.
Blue Moon fans in select states could enter for a chance to win a free six-pack of Bellyslide Wit bottles to sip on or add to their baseball collection at www.Back2Bellyslide.com.
For those who don’t win the six-pack, consumers can purchase items from the limited-edition Blue Moon x Ebbets capsule collection to celebrate the start of the season in style.
