Heineken USA Inc. debuted its new lower-carb, lower-cal addition to Heineken's iconic lineup: Heineken Silver.
At 4% ABV, Heineken Silver is brewed specifically for the American palate with a more accessible flavor profile and 3.2 grams of carbs and 95 calories in each 12-ounce serving, it says.
Crafted with malted barley, water, and a small but significant extra ingredient — Heineken's signature A Yeast — Heineken Silver brings full-bodied flavor without a bitter finish, while staying true to Heineken's passion for quality and commitment to premium ingredients, the company says.
"Enjoying a crisp and refreshing lager sometimes comes at the expense of taste and quality, but beer lovers can say goodbye to compromise with the introduction of Heineken Silver," said Borja Manso Salinas, vice president of marketing for Heineken Brand, in a statement. "It's crafted to meet the needs of a new generation of experience seekers with a lower-carb, lower-cal recipe that won't fill you up when you're getting down, making it the perfect choice for sipping at concerts, sporting events, or any occasion where friends gather to enjoy all of life's flavor."
Heineken Silver is rolling out nationally this spring in 12-ounce slim cans, 12-ounce bottles, and 24-ounce cans. It will be available where other Heineken products are sold at both on-premise and off-premise retail channels across the country, the company says.
www.heinekenusa.com