Anchor Brewing Co., San Francisco, continued its spirit of innovation with San Pancho, a craft Mexican Style Lager with Lime rolling out nationwide this spring. The brew is a celebration of the rich mural culture and arts tradition in the Bay Area, the company says.
San Pancho takes inspiration from the Mission District, one of the oldest neighborhoods in San Francisco, and a notable center of the city’s Chicano community, long recognized for its bold murals, street art, revered taquerias, and rich nightlife, the company says. Anchor’s brew team crafted the 4.9% lager to capture that sense of place. San Pancho is brewed with lime, pale and flaked corn malts, and Saaz hops for its well-balanced flavor profile and aroma. Bursting with zesty citrus, sweet corn, and light maltiness, San Pancho is crisp and approachable, it adds.
“Anchor Brewing Co. has been at the forefront of craft lagers. We were drawn to the idea of a fresh and bright lager that’s distinctively San Franciscan and captures all the flavor and character you find in Mexican Style Lagers,” said brewmaster Dane Volek in a statement. “The city’s Mission District pulses with energy and we aspired to capture that verve through San Pancho, a beer that is vibrant, chill and easy-to-love. Just like San Francisco.”
The artwork for the packaging is inspired by the aesthetic and traditions of murals and paintings found throughout the Mission, and by historic works from renowned mural artists like Diego Rivera who created multiple pieces in San Francisco, it notes. San Pancho’s bold graphic illustrations laud the historic iconography of Anchor’s hometown.
San Pancho Mexican Style Lager with Lime joins Anchor’s year-round portfolio of beers including classics like Anchor Steam Beer, California Lager, Anchor Porter, Crisp Pilsner, Tropical Hazy IPA and last year’s West Coast IPA. With the nationwide rollout this spring, consumers can find San Pancho in Anchor Best Coast variety packs, and in six-packs and on draft throughout California. San Francisco locals also can experience the new brew on tap at Anchor Public Taps in Potrero Hill.
