To honor Black History Month, Pressed is collaborating with six Black artists from across the country to create a limited-edition label collection.
All month long, Pressed will donate a portion of the proceeds from the sales of these juices to SÜPRMARKT, an organization that helps bring affordable organic vegetables to low-income communities in South Los Angeles.
These Black artists are pushing culture forward today through their voices and creativity, and their unique label designs highlight and support the vibrancy of their experiences and communities, the company says. The limited-edition labels will be featured on six of Pressed’s most popular products: Citrus 1, Citrus 2, Strawberry Basil Lemonade, Strawberry Orange Mango Smoothie, Mango Turmeric Lemonade and Orange Turmeric.
The Citrus 1 label was designed by Alannah Tiller. Tiller was born in Oxfordshire, England before moving to San Antonio, Texas, where she now resides. Her label is inspired by the power of community and showcases her vibrant use of color and line work to evoke emotion.
Strawberry Basil Lemonade’s label was designed by Alloyius Mcilwaine. A Philadelphia native, Mcilwaine is known for his symbolic shapes or “kudoglyphs” ― positive affirmations in symbol form. His label finds inspiration in the beauty and journey of Black culture.
The Strawberry Orange Mango Smoothie label was designed by Mufasa. A Los Angeles dweller, Mufasa’s work is infused with storytelling. His label for Strawberry Orange Mango Smoothie is no exception and illustrates the bond between Black fathers and their children, as they inspire strength and perseverance in the next generation, it says.
Mango Turmeric Lemonade’s label was designed by Shema Love. Love’s West Indian upbringing is a tremendous influence in the Brooklyn resident’s work. Her label for Mango Turmeric draws inspiration from a Saturday market in Jamaica and is a tribute to Black women being the pillars of the community.
The Orange Turmeric label was designed by Tiffany Tucker Boyd. A Bay Area based artist, Tucker Boyd is inspired by the vibrancy and diversity of the West Coast. Her label of Orange Turmeric celebrates gratitude and the act of “giving others their flowers.” Her healthy bouquet of fruits and vegetables also incorporates the colors of Black History Month.
Citrus 2’s label was designed by UPENDO. A Los Angeles native (Watts), UPENDO brings life to his work through a vibrant use of color and movement. His energetic label for Citrus 2 is inspired by the music, motion and the bold aesthetics of Black culture.
Ten cents for each bottle from the sale of each Black History Month juice will be donated to SÜPRSEED for a total of up to $17,000. This excludes sales made in the following states: Alabama, Arkansas, Connecticut, Hawaii, Maine, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, Ohio, Oregon, South Carolina, Tennessee, Utah and West Virginia.
