Orlando, Fla.-based Tompkins Robotics recently appointed Lauren Fiochetta to the role of senior marketing manager.

Fiochetta, a graduate of Westminster College in Utah, has held marketing management roles for several global manufacturing companies in the logistics, industrial materials and beverage industries. She has directed marketing campaigns that are data-driven and encompasses advertising, public relations, social media and other digital marketing channels.

In her role at Tompkins Robotics, Fiochetta will be responsible for developing and implementing omnichannel marketing campaigns. These campaigns will be “designed to attract and qualify customers across a wide range of industries,” said Tompkins Robotics President and CEO, Mike Futch, in a statement.

“We are excited to welcome Lauren to the team at Tompkins Robotics at a time when the warehouse and retail automation industry is poised for dramatic growth,” Futch said. “She is a marketing powerhouse with extensive B2B experience and an existing track record of success in the logistics and robotic automation space.”