Lobos 1707 Tequila and Mezcal now are offering the brand’s award-winning Joven and Reposado in 375-ml bottles. Derived from 100% Blue Weber agave plants, harvested and bottled in Jalisco, Mexico, Lobos 1707 originally launched in 2020 with 750-ml bottles.
This new offering will invite consumers who have not yet tried Lobos to experience the liquid at a more accessible price point and in a more convenient size, the company says. This new launch also will help support the brand’s efforts in partnerships, creating a vessel for mixology and refined tasting experiences, it notes.
Lobos 1707’s liquids are rooted in traditional distillation and aging processes, creating elevated flavor profiles and finished in Pedro Ximénez (PX) Sherry wine barrels from Spain. This Sherry wine barrel finishing process elevates the taste profile with notes of wood transformed over time with presences of coca and deep roasted coffee, creating a smooth finish, the company says. Aged for three-months in American oak, the Lobos 1707 Joven variant is a balanced taste featuring slight balsamic tones, and strong notes of freshly cut Blue Weber agave. The Lobos 1707 Reposado variant is aged for seven-months in American oak and features bold notes of wine, wood, and medium roast cocoa and also finished in PC Sherry casks, it adds.
The Lobos 1707 Joven has a suggested retail price (SRP) of $29.99 and Reposado Tequila has a SRP of $32.99 for the 375-ml tequila bottles, which are available at a various retail stores or online at www.lobos1707.com.