Johnnie Walker Blended Scotch Whisky released a vibrantly illustrated new Johnnie Walker Blue Label Lunar New Year Limited Edition Design created by rising star of the fashion industry, Shanghai-based designer Angel Chen. The vivid design for the Year of the Rabbit, inspired by the craft that Johnnie Walker Master Blender Emma Walker and her team bring to Johnnie Walker Blue Label, features a dynamic, modern interpretation of 2023’s Zodiac animal, the sprightly rabbit, it says. Symbolizing mercy, elegance and beauty, the rabbit signifies longevity in traditional Asian culture and as an echo of the Johnnie Walker motto, Keep Walking, prancing rabbits are captured bounding amongst mountainous peaks, it adds. Johnnie Walker Blue Label Year of the Rabbit is available now at fine spirits retailers and online until supplies last and has a suggested retail price of $275.
Johnnie Walker, Angel Chen release limited-edition Lunar New Year bottle
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!