Uncle Matt’s Organic launches zero sugar lemonade juice box line for kids

Brand debuts functional, shelf-stable juice box line with two new offerings

(Image courtesy of Uncle Matt's Organic)

Clermont, Fla.-based Uncle Matt's Organic announced the launch of two new offerings for kids: No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes.

The shelf-stable line contains zero added sugars, sweetened with stevia and boosted with 150% daily value for vitamin C, plus 25% for vitamin D and zinc for immune support, the company says. This lunchbox essential is rolling out now, just in time for back-to-school season, at select retailers nationwide including Whole Foods Market, The Fresh Market and MOM's Organic Market, it adds.

“As a parent, I am especially excited about the launch of Uncle Matt’s Organic No Sugar Added Lemonade Juice Boxes that are both kid and mom approved,” said Susan McLean, vice president of marketing and innovation at Uncle Matt's Organic, in a statement. “These juice box offerings taste delicious and contain 0% added sugar plus have the added benefit and functionality of vitamins C, D and zinc for immune support.

“The Tetra Pak shelf-stable format is incredibly convenient for lunchboxes and travel as well,” McLean continues. “So many offerings for kids are still loaded with sugar as well as artificial colors, flavors and ingredients. We are proud to launch an organic beverage option that was carefully crafted with vitamins and antioxidants for added functional and wellness benefits.”

Finding ways to reduce intake without sacrificing on taste is key, the company notes. When exploring alternatives to table sugar, the American Heart Association has stated that leaning on natural alternatives to sugar, like stevia, might be your best option, it says. Uncle Matt’s Organic No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes contain organic Reb A stevia, which delivers the desired, sugar-like sweetness that consumers want, with zero calories, and without the health concerns associated with artificial sweeteners, it adds.

Uncle Matt’s Organic No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes now are available to purchase for a suggested retail price of $4.99 for eight-packs of 6.7-ounce boxes.