The Prisoner Wine Co. announced its growing brand portfolio with the launch of Blindfold. Blindfold is the fourth brand under The Prisoner Wine Co. portfolio, and features light and vibrant, elegant white wine expressions from renowned North Coast vineyards and appellations, the company says. Blindfold’s first release is a still Blanc de Noir from Sonoma County, the company notes. Blindfold’s Pinot Noir grapes are picked early and hand harvested, and direct to press processing produces a white, still wine with the slightest salmon colored hue at 12.5% ABV, it says. Some Viognier and Gewurztraminer are blended in to add fuller texture and a rich mouthfeel while producing a light, elegant and vibrant white wine expression with notes of in-season citrus, white flower, white peach and a hint of tart cranberry, it adds. Blindfold is available for purchase through the winery’s website, and will be available at select retailers across the country in the coming weeks for a suggested retail price of $35 a bottle.

The Prisoner Wine Co., Rutherford, Calif.

Internet: www.theprisonerwinecompany.com

Distribution: Select markets, online