Bud Light Seltzer is raising a can to warmer weather this season as it introduces the newest limited-edition variety pack to its portfolio of “Loudest Flavors Ever,” the Bud Light Seltzer Cocktail Hour variety pack.
The limited-edition Bud Light Seltzer Cocktail Hour Pack Flavors will be available April 25 with the following varieties: Tropical Punch, Lime Margarita, Watermelon Mojito and Strawberry Daiquiri.
“Bud Light Seltzer continues to drive innovation, delivering the “Loudest Flavors Ever” and our latest seasonal offering is no exception,” said Andy Goeler, vice president of marketing for Bud Light, in a statement. “Our new limited-edition Cocktail Hour variety pack is perfect for our loyal fans who expect us to have bold, delicious flavors, and is appealing to consumers who are looking for a seltzer spin on their fan-favorite summer cocktail flavors as they gather with friends and family this season.”
The Bud Light Seltzer Cocktail Hour will be available for purchase in 12-packs featuring 12-ounce slim cans. In line with the Bud Light Seltzer portfolio, the limited-edition Bud Light Seltzer Cocktail Hour pack is made with pure cane sugar, natural flavors, contains zero sugar and comes in at 100 calories and 5% ABV
In late May, Bud Light Seltzer is also changing things up in its Classic Variety pack with two new flavors: Watermelon and Tangerine.
