Tito’s Handmade Vodka announced its 25th anniversary commemorative bottle. The newly designed commemorative bottle is rolling out now in stores across the United States, and features the brand’s signature copper cap, along with a new spin on the iconic label, which features a special 25th anniversary emblem. On the back of the bottle, consumers can find a short paragraph detailing the brand’s story, and a special ode and thanks to its fans. “While perfecting his vodka recipe, Tito somehow also found time to design our label himself back in the mid-nineties. Since then, our bottle’s simplicity, modest brown paper label and copper cap have made it instantly recognizable on store shelves and back bars,” said Taylor Berry, vice president of brand marketing at Tito’s Handmade Vodka, in a statement. “The 25th design keeps the spirit of our beloved label so our fans know it’s the same great juice on the inside, but we’ve included special elements to celebrate our anniversary. Our Tito’s fans are essential to our brand, and we figure some may want to hang onto the bottle. To them, we maintain that even if it’s ‘commemorative,’ it doesn’t make you a bad person if you want to drink it. You can always keep the bottle as a reminder of the integral role you played in our story.”