Topo Chico Hard Seltzer is kicking off the new year with a bang by launching its highly anticipated Topo Chico Ranch Water Hard Seltzer in select regional markets and releasing its variety pack nationwide. Inspired by the taste of the popular cocktail recipe made famous by Texas bartenders, Topo Chico Ranch Water Hard Seltzer features real lime juice and a refreshing, crisp taste, the company says.
“There’s no cocktail in Texas more legendary than Ranch Water. Given the love Texans have shown for Topo Chico Hard Seltzer, it’s only natural for the brand to refresh the taste of the classic Texas drink like only we can,” said Matt Escalante, senior director of hard seltzers at Molson Coors Beverage Co., Chicago, in a statement. “Between launching Ranch Water Hard Seltzer regionally and nationally distributing our variety pack, we're hitting the ground running in the new year with a new flavor proposition and new markets across the country for drinkers to enjoy Topo Chico Hard Seltzer.”
Topo Chico Ranch Water Hard Seltzer comes in a single-flavor, 12-pack of 12-ounce slim cans, with each can containing 4.7% alcohol by volume and 100 calories. The launch of Topo Chico Ranch Water Hard Seltzer is supported with a combination of online video, paid social and influencer marketing. Available now, Topo Chico Ranch Water Hard Seltzer can be found in stores across Alabama, Arizona, California, Colorado, Georgia, New Mexico, Oklahoma, Tennessee and Texas
“Introducing a Topo Chico Ranch Water Hard Seltzer that is inspired by the taste of the Ranch Water cocktail is a logical next step for the Molson Coors Hard Seltzer brand,” said Dan White, chief of New Revenue Streams for Coca-Cola North America Operating Unit. “Molson Coors has been able to build Topo Chico Hard Seltzer into a successful brand in the United States in less than a year. We are excited to see continued innovation in this dynamic category from the Molson Coors team throughout 2022 and can't wait for people to try Topo Chico Ranch Water Hard Seltzer.”
The release of Topo Chico Ranch Water Hard Seltzer coincides with the nationwide expansion of the Topo Chico Hard Seltzer existing variety pack, which features four flavors” Strawberry Guava, Exotic Pineapple, Tangy Lemon Lime and Tropical Mango. Using the product locator, drinkers can find where Topo Chico Hard Seltzer is available near them.
As part of its national expansion, Molson Coors is running a robust 360-degree marketing campaign to support Topo Chico Hard Seltzer that combines national TV and online video, podcasts, paid and organic social media, and social influencer marketing, it states. Molson Coors is tripling its investment in Topo Chico Hard Seltzer compared with the initial regional launch last year.
Molson Coors Beverage Co. produces, distributes and markets Topo Chico Hard Seltzer as part of an agreement with Atlanta-based The Coca Cola Co.
