Speakeasy Co. and BACARDÍ have announced a partnership on an exclusive holiday-themed gift pack, to include BACARDÍ Reserva Ocho and a limited-edition holiday sweater. For a limited time only, and exclusive to California, this package is the perfect gift for anyone who loves getting into the holiday spirit.
BACARDÍ Reserva Ocho was born from a family recipe from 1862, is aged for a minimum of eight years and has tasting notes of dried fruits, spices and oaky vanilla. Also included in the curated box is cocktail-themed holiday sweater, which serves the dual purpose of being cheeky and comfortable, complete with a bright red color, and a pattern consisting of bats, cocktail glasses, palm trees and, of course, the signature BACARDÍ logo.
“For this year’s holiday entertaining season, we want to make it as enjoyable and convenient as possible for fans to create quality cocktails at home while spending time with their loved ones, so creating this holiday gift set as a one-stop-shop by way of our partners at Speakeasy Co. comes at the perfect time,” said Katie Kirkpatrick, vice president of digital commerce at BACARDÍ, in a statement. “We are thrilled to expand this partnership in the months ahead as we continue to adapt to the needs of modern consumers. Speakeasy Co. has a unique vision focused on centralized fulfillment and offering a differentiated experience than what is available in traditional brick and mortar.”
Speakeasy Co., the company who has made it simple for alcohol brands to sell direct-to-consumer through their website, has grown at a rapid pace and only continues to do so, with well-known brands such as BACARDÍ quickly adopting their platform.
“To be able to partner with such a well-respected and globally-recognized leader in the spirits sector has been a dream come true,” said Michael Bowen, co-founder and chief operating officer of Speakeasy Co.
“We see a long and fruitful partnership ahead with BACARDI and are thrilled to have kicked off with something so creative and fun,” added Josh Jacobs, co-founder and CEO. “At the end of the day, it’s going to take high powered partnerships like this to maximize the consumer experience and drive the industry into the digital era.”
The BACARDÍ x Speakeasy Co. holiday pack is available to purchase at for a limited time (in California exclusively) and is priced at $83.99.
