Nutritional Growth Solutions Ltd. (NGS) introduced its “Grow Daily Boys 10+” protein drink powder, which was formulated with the specific nutritional needs of boys 10 and older in mind. Launching in the United States, the new line contains a patented mixture of macronutrients designed to boost an adolescent’s growing body and increase muscle mass. Each serving of the nutritional shake contains 18 grams of high-quality whey protein, healthful lipids, and complex carbohydrates, plus micronutrients that are scientifically proven to be related to growth. These include zinc, calcium, iron, and vitamins A, D and C. The new line is available in three flavors: Chocolate, Vanilla and Plain, a neutral base flavor. Grow Daily Boys 10+ Plain is versatile, crafted to be added to milkshakes, fruit smoothies, yogurt or other delicious recipes, the company says. “While nutritional needs are similar for young boys and girls ages 3-9, during puberty they have different nutritional needs,” explained Dr. Michal Yackobovitch-Gavan, NGS’ director of clinical studies, in a statement. “For this reason, we dedicated this line for boys for the 10 years and up age group and will design another product line for girls at the same age.” Noting that there are more than 20 million children in the U.S. between ages 10-14, there are few products addressing the unique nutritional needs of adolescents, let alone products that have been clinically tested, she adds.