MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, teamed up with Country Music duo LOCASH to reward fans for getting out in the great outdoors this fall with the DEW Outdoors Woods Or Water Getaway.
In advance of LOCASH’s new EP Woods & Water, launching Nov. 5, fans have until Nov. 19, to win “Get Out and Do” prizes including the Woods Or Water Getaway of their choice and two tickets to a 2022 LOCASH concert, a 2022 Ford F-150, a yearly supply of DEW and more, the company says.
“Whether it’s in the woods or out on the water, we know that DEW Nation’s passion for the great outdoors runs deep, which is why we were thrilled to find the perfect pairing to this year’s campaign in LOCASH, a duo that also shares our fans’ appreciation for getting out and doing,” said Jenny Figueroa, senior director of marketing of the South Division for PepsiCo, in a statement. “We’re excited to give fans their own unique Woods Or Water Getaway adventure, all while continuing to support outdoor spaces around us.”
Chris Lucas and Preston Brust of LOCASH added: “We’re so thrilled to be back partnering with MTN DEW, who are not only helping us launch our newest EP, Woods & Water, but also to give back to our incredible fans. As true lovers of both the woods and the water ourselves, we know that when it comes to celebrating the great outdoors there’s no better partner than DEW nation.”
To get in on the action, fans can scan the QR code on MTN DEW packs or visit DEWOutdoors.com to complete activities such as taking pledges, polls, learning something new, posting on social media or getting outdoors, the company says. Fans also can listen to their favorite tunes by visiting Spotify for a special Woods or Water playlist curated by Dee Jay Silver.
Additionally, DEW is doubling its commitment to the great outdoors by putting up $200,000 in MTN DEW Outdoor Grants for nonprofit organizations that support the outdoors through conservation, participation and outdoor access and infrastructure initiatives. Both consumers and nonprofit organizations can nominate their favorite outdoor-focused nonprofit through Nov. 8, at DEWOutdoorGrants.com for the chance to be chosen for a $5,000 MTN DEW Outdoor Grant.
Three hiking trails in the Southeast region also have been selected to receive $15,000 in grants from MTN DEW to assist with refurbishments. In partnership with Food City, MTN Dew will host community events at the following trails:
• Nov. 13: Dogwood Arts in Knoxville, Tenn.
• Nov. 19: Tennessee Riverpark in Chattanooga, Tenn.
• Dec. 3: Mendota Trail in Bristol, Va.
