Splash Beverage Group Inc. announced the launch of the all-new Copa di Vino four-pack in celebration of Copa’s 10th anniversary of providing premium wines by the glass.
Copa’s four-pack offers a new spin on customers’ favorite premium wine by the glass that provides a fresh and clean look, the company says. Copa’s new four-pack presents enhanced merchandising at retail, delivering unity and a more prominent billboard on the shelf.
The new packaging features a custom cutout in the classic Copa cup design that reveals the proprietary single cup inside, it adds.
“Following the years of Copa di Vino’s success, we wanted to introduce a product to market that would allow our customers to bring more Copa home. We can’t wait for the consumers to enjoy their favorite Copa Di Vino premium wine by the glass in a larger quantity. As we begin shipping to distributors nationwide, we look forward to monitoring the successful rollout of Copa’s new four-pack,” said Bill Meissner, president and chief marketing officer of Splash, in a statement.