Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced its first brick-and-mortar location: Truly LA, in downtown Los Angeles. Truly LA broke ground in August and is slated to open in early 2022.

Truly’s new seltzer taproom will offer drinkers and culture seekers innovative flavors that push traditional seltzer boundaries, as well as a menu of light bites. Truly LA, also will feature live entertainment from up-and-coming musicians, comedians and artists, the company says.

The 8,000 square foot, 350-person indoor/outdoor taproom will feature tasting exclusive new flavors from one of the 12 taps, Truly-inspired cocktails, as well as limited-release merchandise and a globally inspired food menu, the company says.

Lesya Lysyj, CMO of The Boston Beer Co. stated: "We wanted to do something no one else has done ― and that's how Truly LA was born. At its core, our brand is all about bringing people together and forming genuine connections, and Truly LA is a physical representation of that sentiment."

Art and creativity will be the theme at Truly LA, with local artist-commissioned murals adorning the exterior. Truly also will leverage its existing partnership with Live Nation to bring visitors ongoing cultural entertainment in the form of it's Truly Inspired concert series and comedy shows, which will be livestreamed from the taproom to drinkers around the world, the company says.

Located in the heart of the downtown Los Angeles Arts District, Truly LA is committed to partnering with like-minded, socially conscious organizations with a strong focus on inclusivity. With partners in the LA community, Truly aims to ensure giving back in an impactful, meaningful way, it adds.

Truly LA will be located at 213 Alameda Street in Downtown Los Angeles, CA adjacent to the Angel City Brewery.