Cheribundi announced the launch of their newest product innovation: Cheribundi Concentrate. The premium product takes tart cherries and blends them through Cheribundi’s proprietary juice extraction process. The result is a combination of tart cherry juice and tart cherry juice concentrate in a 2.5-ounce pouch equivalent to 40 tart cherries. Cheribundi Concentrate, which can be consumed as-is or added to water or a smoothie, has roughly the same efficacy and two times the antioxidant benefits of any other Cheribundi product, it says. Cheribundi Concentrate retails for $36 for a 12-pack and currently is available at www.cheribundi.com. It will begin rolling out to other retailers later this fall.

Cheribundi, Greenwich, Conn.

Internet: www.cheribundi.com

Distribution: Online