Los Angeles-based MAD TASTY, a hemp-infused beverage brand founded by Ryan Tedder, lead singer of OneRepublic and three-time Grammy winning songwriter and producer, announces a deal with leading distributor Southern Glazer’s Wine & Spirits.
“I am ecstatic about our nationwide distribution deal with Southern Glazer’s,” Tedder said in a statement. “I created this brand out of a need for something to help my own personal well-being and together with my team we’ve spent over two years on research, testing, and formulation to push for best in class from flavor to branding. Also, being inspired by the Tom’s Shoes business model, MAD TASTY is the only one-for-one beverage in the hemp and wellness category. Through our partnership with Drop4Drop, for every can of MAD TASTY sold, we donate the equivalent of 12-ounce of clean drinking water to communities in need by building wells. This landmark deal means hundreds of thousands more people around the globe will have access to clean drinking water as the brand expands distribution. I look forward to seeing how many communities worldwide are impacted in the coming years.”
MAD TASTY saw a 10-times increase in June 2021 versus June 2020 and continues to report exponential growth, it says. With the support of Southern Glazer’s, MAD TASTY will roll out in all Southern Glazer’s launch states starting immediately.
“The high-quality formula of MAD TASTY paired with unmatched passion and creativity behind the brand has set us up for success and working with Southern Glazer’s will skyrocket us to new heights,” said Dan Holland, chief operating officer for MAD TASTY, in a statement. “The Hemp/CBD beverage category is poised for tremendous growth and we’re proud to be among the first to market with a sparkling water that ensures an equal dose of broad-spectrum hemp extract in every sip coupled with a great taste and fantastic aroma.”
MAD TASTY is backed by First Beverage Ventures, a growth equity fund dedicated to the beverage space and investor in Essentia Water and Health-Ade Kombucha, and strategic investors such as Blake Mycoskie (founder of Tom’s Shoes), Walter Robb (former CEO of Whole Foods), Aaron Paul (star of “Breaking Bad,” “Westworld” and “El Camino”), and Daniel Sena (head of strategic marketing at Interscope Records).
