Holy Kombucha announced its national partnership with Hope Squad to bring attention and financial support to the school-based peer-to-peer suicide prevention program. Hope Squad’s mission is to break mental health-related stigmas and reduce youth suicide through education, training and peer intervention. Theresa Pham and Leo Bienati, who started their kombucha business in 2011, had their world was turned upside down when Pharm’s son died by suicide, after which the pair and company took some time off to grieve. With time and faith, the couple transformed their pain to a renewed purpose ― to advocate for mental health awareness and teen suicide prevention through this new partnership with Holy Squad. Their redemption journey is redefining the company’s mission to deliver delicious beverages with a meaningful purpose, it says.