This summer, Lipton Iced Tea, through the Pepsi Lipton Partnership at PepsiCo, Purchase, N.Y., is helping Americans take a moment to stop chugging and start sipping with the launch of Lipton Sunshine Pools. Starting on National Iced Tea Day (June 10) and continuing each day leading up to the start of summer (June 20), Lipton is giving people across the country the chance to win an inflatable, adult-sized Lipton Sunshine Pool created in partnership with PoolCandy.
Inflatable pools have become the must-have item of summer – selling out at major retailers and going for hundreds of dollars on resale markets last summer. So, just in time for Summer 2021, Lipton is introducing Lipton Sunshine Pools, a welcome announcement as people across the country once again look forward to a refreshing dip from the comfort of home. For a chance to win their own pool, fans are invited to share a photo or video of how they enjoy their time when they take a moment to stop chugging and start sipping and tag @LiptonUSA on Instagram or @Lipton on Twitter using the hashtags #SippinWithLipton #Sweepstakes.
“There is no better way to recharge than to spend time with those who make you smile - your friends and family,” said Katrina McDonald, senior marketing director at Pepsi Lipton Partnership, in a statement. “That is why this summer, no matter how busy life can sometimes be, Lipton is giving Americans a reason to stop chugging and start sipping in a refreshing and fun way ― hanging with your favorite people, cooling off and making memories in a Lipton Sunshine Pool.”
To properly kick-off the summer of “we time,” Lipton also is hosting Lipton Kickoff to Summer Pool Pop-Up celebrations in New York City and Nashville:
- On June 11, Lipton will pop-up at the Seaport District next to Pier 17 in New York City from 3-5 p.m., inviting New Yorkers to take a moment to relax in the Lipton brand's riverside oasis, enjoy a free Lipton Iced Tea and take a sun-filled photo with a Lipton Sunshine Pool.
- On June 13, Nashville residents are invited to join Lipton at East Bank Landing from 1-4 p.m. by reserving their very own pool to lounge in at the Lipton brand's backyard oasis. Guests will not only get to relax away the afternoon in their own Lipton Sunshine Pool, a perfect fit for a party of two to threes adults, but they'll also get free Lipton Iced Tea and be treated to live music from Dee Jay Silver. To sign up to reserve one of the pools, visit Eventbrite. Advance reservations are required.
The national giveaway and pool pop-ups all kick-off Lipton brand's latest campaign: Stop Chuggin’ Start Sippin.’ The new campaign celebrates the refreshed yellow circle insignia, which builds on Lipton brand's 130-year history of evoking a feeling of togetherness by slowing down and spending time together, positioning the brand as an enlivened and modern-day symbol for actively taking a moment for quality connections, it says. That's why Lipton is inviting fans to take a step off the hamster wheel of life and take a moment to do what matters most, creating time well spent with others. Stop Chuggin' Start Sippin' launched on country's biggest night: the CMT Music Awards. Lipton also partnered with the CMT Music Awards to celebrate the launch by bringing viewers a special performance and post-show access to one of country music's biggest stars. The feature new creative including a TV spot that debuted this week is available on the Lipton YouTube channel.
