Perrier, a brand of Nestlé SA, Vevey, Switzerland, expanded into the carbonated energy beverage market with its latest release: Perrier Energize. The effervescent mineral water from France sources its caffeine from organic green coffee and yerba mate extracts.
Available in three flavors — Pomegranate, Grapefruit and Tangerine — Perrier Energize delivers approximately the same amount of caffeine as an 8-ounce cup of coffee. The new line of products is certified organic and low-calorie, with no artificial sweeteners.
"As we continue to innovate within our premium waters portfolio, bringing unique product offerings and experiences to fans is a top priority," said Thomas Conquet, marketing director of Nestle Premium Waters for Nestle USA, in a statement. "For Perrier, a brand known for its uplifting refreshment, the move to the functional beverage space felt like a natural extension, and we are excited to introduce a new low-calorie option powered by plant-based caffeine that differentiates us from competitors."
Perrier Energize joins the Perrier brand's lineup of carbonated mineral water including Perrier Original, and the full assortment of Perrier flavored carbonated mineral water with natural flavors including Lime, Pink Grapefruit, Peach, Pineapple and more.
Just in time for summer, Perrier Energize now is available at retailers including Target, CVS, 7-Eleven, and Amazon for a suggested retail price of $6.49 for a 10-can fridge pack.
