In January, Bolthouse Farms launched its Don’t Get Caught Naked campaign, introducing the brand’s first mascot: a hairless Sphynx cat named Bolt. The digital campaign was illustrated by Bolt, who was consistently “caught naked” in a variety of situational mishaps. Fans 18 years and older who share their "caught naked" 2020 story via direct message at @BolthouseFarms on Instagram received a free on-demand, same-day delivery of a one-week supply of Bolthouse Farms beverages, a coupon for Bolthouse Farms products and Don't Get Caught Naked branded gear.