Bacardi USA, Coral Gables, Fla., has teamed up with Social Studies to curate a festive décor kit to fuel the fun of creative cocktailing and table setting.
A recent survey of more than 2,000 Americans by the privately held spirits company revealed that people are craving connection this holiday season and want to transform their homes to make the holidays feel like more than the regular “Blursday” that 2020 has been. The Bacardi Holiday-At-Home Set is designed to elevate “quaranteam” gatherings or virtual get-togethers, allowing people to discover new cocktails or enjoy their favorite spirit in a creative drink, framed by a beautiful tablescape, cocktail set and barware, it says.
Social Studies, the modern destination for all things entertaining, has customized its most popular seasonal look, the Hygge Holiday, with a selection of barware and glassware chosen by Bacardi. The set invites holiday makers to deck their tables with fresh evergreen boughs, wooden dinnerware and copper mugs, gold flatware and candle sticks, along with hand-stitched linen napkins.
Inspiring a person’s inner bartender, each Bacardi Holiday-At-Home set comes kitted with six cocktail recipes of the most popular festive libations from the Bacardi portfolio of brands this season, including the Holiday Punch with GREY GOOSE, which was rated No. 1 for the holidays by Americans surveyed in the Bacardi Holiday Trends Report 2020. Hosts also have the chance to purchase cocktail kits for all they need to create these delicious drinks via a dedicated Bacardi portfolio page featuring holiday cocktails on CocktailCourier.com.
Bacardi also worked with NYC-based food artist and lifestyle influencer Laila Gohar to elevate her holiday celebrations with her pod party partner and Atla and Cosme beverage director, Yana Volfson. The talented duo mixed up cocktails from BACARDÍ and ST-GERMAIN for their at-home festivities and Laila also created a special rum baba cake recipe that’s now included in every Bacardi Holiday-At-Home-Set.
“While a majority of Americans plan to bid adieu to the year with their quaranteam or a virtual get-together, we’re seeing celebration and connection remain key themes for the festivities. This is where the Bacardi Holiday-At-Home set comes in,” said Brenda Fiala, global vice president of strategy, insights and analytics for Bacardi, in a statement. “We know that people are looking for ways to transform their everyday setting and elevate the holidays in an effortless way, so we partnered with Social Studies on a solution to simplify the process of decorating and creating show-stopping cocktails to bring joy to the celebration.”
The Bacardi x Social Studies collaboration is live on Social Studies through Jan. 31, 2021. Available only in the United States, consumers can rent the full entertaining holiday-at-home set or the cocktail barware set and can also order a Bacardi holiday cocktail making kit of choice via CocktailCourier.com.
