Torrance, Calif.-based Health-Ade Kombucha launched a new beverage line under the Health-Ade brand name.
Health-Ade Booch Pop is a new kind of soda that is lightly carbonated, with prebiotics, minerals and healthy acids from fermentation.
"Health-Ade Booch Pop is the evolution of soda. When we first launched this company, our dream was to make our original kombucha drinks and healthier, bubbly beverages a staple in every home in America. Health-Ade Booch Pop is another step forward to achieving that goal," said Daina Trout, co-founder and chief executive officer of Health-Ade Kombucha, in a statement. "I want people to discover that kombucha is versatile as a beverage ingredient and that soda doesn't have to be made with the same stuff every time."
Health-Ade Booch Pop is available in three flavors: Lemon+Lime, Ginger Fizz, and Pom-Berry. The flavors are now sold on Amazon and will be available in Los Angeles locations such as Gelson's Markets and other retailers starting this summer. Health-Ade Booch Pop plans to introduce additional flavors in the future. The drinks are sold in 12-ounce recyclable aluminum cans with a suggested retail price of $2.49 for a single unit, $20 for an eight-pack or $30 for a 12-pack.
"Health-Ade Booch Pop has the potential to open up an entirely new category of soda, because after months of staying at home, we're revisiting everything we eat and drink, and looking for little moments of joy and celebration. Drinking Health-Ade Booch Pop is one of those moments," Trout said.