Nestlé Waters North America (NWNA), Stamford, Conn., announced the expansion of its beverage portfolio as part of its ReadyRefresh by Nestlé delivery service. The expansion is part of ReadyRefresh’s mission to deliver healthy, convenient and great-tasting hydration to its customers through its website, flexible delivery options and growing portfolio of beverage products.
“We take pride in understanding the types of products our customers want and taking action to meet their needs,” said Henrik Jelert, executive vice president of ReadyRefresh, in a statement. “That is why we’re introducing new and innovative beverages that excite our customers and complement our healthy hydration options. With just a click, our customers can quench their thirst with products delivered directly to their door or office.”
In November 2019, ReadyRefresh began offering Vita Coco’s coconut water, and in the coming months, ReadyRefresh customers will be able to order hellowater’s fiber-infused flavored waters, RISE Brewing Co.’s nitro cold brew coffee cans, and UPTIME’s energy drinks.
ReadyRefresh is capable of reaching more than 80 percent of the U.S. population, it says. With access to ReadyRefresh’s expansive delivery network, Vita Coco, hellowater, RISE Brewing Co., and UPTIME are able to directly reach new customers in addition to their own distribution channels.
“It’s our mission to make better-for you-beverages, like coconut water, more accessible and conveniently available to people,” said Charles van Es, chief sales officer of Vita Coco, in a statement. “ReadyRefresh is a great platform for new consumers to discover the brand from the convenience of their homes and explore how coconut water can fit into their daily routine.”
Tom Bushkie and Rusty Jones, hellowater co-founders, added: “Being able to deliver our products through ReadyRefresh is an amazing opportunity to help continue our goal of connecting with millions of people to inspire health. We believe our zero sugar, low-calorie prebiotic fiber-infused beverages will be a great complement to the portfolio and the white-glove service ReadyRefresh provides their loyal customers.”
“Launching with ReadyRefresh is one of RISE’s most exciting partnerships to date,” said Grant Gyesky, RISE Brewing Co. co-founder and chief executive officer. “Not only does it allow RISE to be accessible to the majority of the U.S. population, but it also brings us full circle from our founding when we would order 5-gallon containers from ReadyRefresh to brew our nitro cold brew coffee.” BI
