Jägermeister launched a brand-new product line titled Jägermeister Cold Brew Coffee. Created to complement those high energy moments and recruit a new generation of drinkers, Jägermeister Cold Brew Coffee combines Jägermeister’s 56 herbs, blossoms, roots and fruits with the flavors of intense rich Arabica coffee and cacao, the company says. Like the original, Jägermeister Cold Brew Coffee is best served as an ice-cold shot at -18 degree Celsius. Jägermeister Cold Brew Coffee contains 33 percent alcohol by volume and is available nationwide for a suggested retail price $24.99 for a 750-ml bottle and a SRP of $32.99 for a 1-liter bottle.

Jägermeister, White Plains, N.Y.

Internet: www.jagermeister.com

Distribution: National