Heineken announced the launch of its latest innovation: Heineken 0.0, an alcohol-free malt beverage that is brewed with a unique recipe for a distinct balanced taste that contains 69 calories in each bottle, the company says. Heineken 0.0 is a versatile brew for a variety of drinking occasions, and connects with the discerning tastes of a wide range of drinkers, it adds. Heineken 0.0 now is on sale nationwide in six-pack cans and bottles. Price varies from state-to-state.

Heineken USA, White Plains, N.Y.

Telephone: 914/681-4100

Internet: www.heinekenusa.com

Distribution: National