Ferris Coffee & Nut Co. introduced new coffee packaging. The updated bags and labels serve as a visual storytelling canvas to display the company’s philosophy, sustainable relationships, and commitment to customers and quality products, it says. The new packaging focuses on four major areas that convey its consideration and dedication to sustainability, including consistency, function, aesthetics and messaging. The bags were switched from black to a lighter, cleaner layout that individually brands each coffee and shares the story of its source country and taste, it says. “Our team realized that Ferris’ packaging presented an opportunity to better connect with the consumer and tell our company story as we took them through our coffee’s journey,” Brand Manager Ursula Casanova said in a statement. “Creating a new coffee packaging system allows us to better articulate our company’s mission, vision and coffee program.”