Barefoot Wine & Bubbly, a brand of E.J. Gallo Winery, Modesto, Calif., announced that it will ring in the New Year as the Official Bubbly of New Year's Eve Times Square. As the Times Square New Year's Eve Ball drops, Barefoot will toast with millions to the start of another year full of opportunities and bring people together in celebration, the company says.

Barefoot Bubbly believes all celebrations, big or small, deserve a fabulous and delicious toast, it says. At around $10 a bottle and with 11 flavors, ranging from sweet to dry, Barefoot offers something for virtually everyone. As a global brand, Barefoot Bubbly will delight fans around the world as they ring in the New Year, it adds.

"We're so honored to be part of this," said Jen Wall, winemaker for Barefoot Wine & Bubbly, in a statement. "Barefoot is all about celebrating life and every day good cheer — our mantra is get Barefoot and have a good time. It's the perfect wine for raising a glass at one of the world's biggest New Year's Eve celebrations or for toasting the New Year anywhere you are."

Tim Tompkins, president of the Times Square Alliance, added: "A global celebration like Times Square New Year's Eve deserves great bubbly for the toast heard round the world. We look forward to toasting with our new Barefoot Bubbly partner as we reflect on the year past and look to the year ahead." 

Jeffrey Straus, president of Countdown Entertainment, said: "The Times Square Ball and Barefoot Bubbly are the perfect pairing of celebration and fun to ring in 2017. We are thrilled to be toasting the New Year with Barefoot Bubbly."

Wall added: "Barefoot Bubbly is such a delicious, upbeat wine. We think Barefoot Bubbly will be the perfect complement to the energy and fun at New Year's Eve Time Square and to the entire new year."