Gatorade, a brand of PepsiCo Inc., launched its first organic product and the newest addition to the brand’s sports drink portfolio: G Organic. Available in three flavors — Lemon, Strawberry and Mixed Berry — the lineup is USDA-certified organic while still providing the benefits found in Gatorade Thirst Quencher, the company says. The new lineup is available nationwide and online (at Gatorade.com or Amazon.com) packaged in single-serve, 16.9-ounce bottles that have a suggested retail price of $1.69.

PepsiCo Inc., Purchase, N.Y.
Telephone: 914/253-2000
Internet: www.gatorade.com
Distribution: National