A strong partnership can help turn an idea into a product that consumers can’t wait to buy.  For the readers of Beverage Industry, that also translates into our Readers’ Choice New Product of the Month poll winner for March.

With 41 percent of the vote, SomeWine bested the competition, which took place April 4-15 on www.bevindustry.com. Through a partnership between 1026 Beverage Co. and the founders of Someecards, SomeWine is based on the popular brand of online card and features three varietals: Chardonnay, Red Blend and Pinot Noir. Like Someecards, SomeWine is all about authenticity, approachability, fun and sharing life moments with those important to you, the companies say.

Other new beverages that readers found an affinity for were Steaz Cactus Water,with 15 percent of the vote, and Empire Spirits 1972 – Private Club Vodkaat 11 percent.

We’ve already seen a bevy of new products for April, so don’t forget to check out next month’s poll. Voting begins May 5 and will conclude at 4 p.m. ET on May 20.

Thanks for voting!