Red Bull North America Inc. expanded its Red Bull Editions product line with the release of Red Bull Orange Edition. The tangerine-flavored energy drink joins three other flavors in the Red Bull Editions line, which includes Red Bull Red (cranberry), Red Bull Blue (blueberry) and Red Bull Yellow (tropical fruits). The new flavor is sold in single-serve 12-ounce cans that are priced in-line with Red Bull Energy Drink.
Red Bull Orange Edition
Red Bull North America Inc., Santa Monica, Calif.
Telephone: 310/393-4647
Internet: www.redbull.com
Distribution: National