Mike’s Hard Lemonade Co. launched Palm Breeze Ruby Red Citrus and Palm Breeze Pineapple Mandarin Orange in the United State. The two light alcohol spritzers were designed to appeal to millennial women needing to turn “girl time” get-togethers into a “vacay every day,” the company says. Ruby Red Citrus contains the taste of fresh-cut citrus and grapefruit with a light carbonation, according to the company. Pineapple Mandarin Orange is a blend of pineapple and orange, and pairs well with ginger, the company notes. The 4.5 percent alcohol by volume Palm Breeze Spritzes are available nationwide for a suggested retail price of $6.99 for a six-pack of 12-ounce cans.
Palm Breeze Ruby Red Citrus & Palm Breeze Pineapple Mandarin Orange
Mike’s Hard Lemonade Co., Chicago
Telephone: 312/715-9210
Internet: mikeshard.com
Distribution: National