Second Self Beer Co. launched two of its craft beers, Thai Wheat and Red Hop Rye, in aluminum cans made from Novelis’ evercan, a certified high-recycled content aluminum can sheet. Novelis evercan contains a minimum 90 percent certified recycled content, the company says. Recycling aluminum requires 95 percent less energy and produces 95 percent fewer greenhouse gas emissions than manufacturing primary aluminum, making evercan a low-carbon packaging alternative, it says. Second Self Beer Co. says it selected the material because it gives consumers the portability and protection of a can, launching the craft beer into more usage occasions and reduces the brand’s environmental footprint.
Second Self Beer Co. launches two craft beers in cans
Thai Wheat and Red Hop Rye now in Novelis evercan
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!