Following its initial summer rollout in select The Fresh Market stores, Coca-Cola Life now is available across the United States. A brand of Atlanta-based The Coca-Cola Co., Coca-Cola Life is the company’s first reduced-calorie carbonated soft drink sweetened with cane sugar and stevia leaf extract.
Coca-Cola Life underscores The Coca-Cola Co.’s global commitment to provide an expanded selection of reduced-, low- and zero-calorie beverage options, the company says. The beverage contains 35 percent fewer calories than leading colas, it notes.
“People that love our brands want more choices in flavors, package sizes and sweetener options,” said Andrew McMillin, vice president of Coca-Cola brands for Coca-Cola North America, in a statement. “With Coca-Cola Life, we’re meeting those needs while serving up a delicious beverage that complements our broader portfolio. As we continue to follow our consumers, we are working ultimately to become a leader in this interesting and emerging category.”
Coca-Cola Life is available in six-packs of 8-ounce glass bottles, six-packs of 12-ounce cans, Fridge Pack 12-packs of 12-ounce cans, individual 20-ounce bottles, and 2-liter bottles. Packaging and availability will vary by location.
Coca-Cola Life further extends the company’s portfolio in North America, which includes more than 750 beverages including more than 200 low- or zero-calorie options. It is one of more than 45 beverages in The Coca-Cola Co.’s global portfolio currently sweetened in whole or in part with stevia leaf extract, the company says.
