Guinness & Co., a part of London-based Diageo, introduced its newest innovation: Guinness The 1759. The limited-edition, ultra-premium amber ale is brewed with both traditional beer malt and the same peated whisky malt used in fine Scotch and Irish whiskies. Inspired by a 200-year-old recipe and brewed with the same Guinness yeast that has been used for more than 125 years, Guinness The 1759 brings new style and flavor to the Guinness trademark, the company says.
"The United States is driving a beer renaissance that hasn't been seen globally for decades,” said Doug Campbell, Guinness brand director, in a statement. “Today, the expectations of beer connoisseurs and enthusiasts are significantly higher. In continuing our tradition of setting the benchmark for quality and distinction, our master brewers have demonstrated the ingenuity, craftsmanship and attention to detail that has kept Guinness at the forefront of brewing innovation for more than two centuries.
"Guinness The 1759 has flair, from the sleek aesthetic of the bottle design to the stylish black velvet lined gift box through to its unique flavor and combination of ingredients,” he continued. “Those who have come to love Guinness know we always aspire to go beyond their expectations with each new product release, and this exclusive beer will not disappoint."
Guinness The 1759 is the first offering in the new Guinness Signature Series, which offers a range of limited-edition luxury beers featuring rare and highly sought after ingredients. Only 90,000 bottles of the beer will be produced.
The beer’s name is derived from the year that Arthur Guinness signed the 9,000-year-old lease at St. James's Gate in Dublin so that he could brew Guinness beer.
"This is the first limited-edition beer brewed in the newly dedicated Brewhouse No. 4 at St. James's Gate,” said Michael Donnelly, master brewer at St. James's Gate in Dublin, in a statement. “Our commitment and dedication to quality is what Arthur Guinness himself would have expected and something we cherish just as he did.
“The fine peated whisky malt used in the Guinness The 1759 brewing process brings a complex taste to the amber ale that gently complements the hop flavors, resulting in a liquid that is distinguished and innately Guinness,” he continued.
Guinness The 1759 features a butterscotch aroma with subtle hop notes, the company says. The mellow, caramel flavors combine with a subtle hop character and fruity sweetness from the strong ester profile, it adds. The company suggests drinking Guinness The 1759 chilled in a 6-ounce stemless Champagne flute.
Guinness The 1759 will be available in select bars, online at www.reservebar.com, and at other beer retailers beginning in late October 2014. A 25.4-ounce bottle contains 9 percent alcohol by volume and has a suggested retail price of $34.99.