Diageo North America, Norwalk, Conn., named the winning spirits, wine and beer distributors of its 11th annual Golden Bar Awards, which took place at a number of events across the country. The Golden Bar Awards are presented for excellence in sales, marketing and promoting responsible drinking.
“Diageo works with the best distributors in the business, and the Golden Bar [Awards] are a way for us to recognize the outstanding performance and hard work that helps to drive the business forward,” said Larry Schwartz, president of Diageo North America, in a statement.
This year, 32 gold awards were presented to distributors and brokers for their performance across Smirnoff, Johnnie Walker, Baileys, Captain Morgan, Tanqueray, Crown Royal, Ketel One, Cîroc, Sterling Vineyards, Beaulieau Vineyard, Chalone Vineyard, Acacia Vineyard, Rosenblum Cellars, Guinness, Smithwick’s, Red Stripe and progressive adult beverage (PAB) brands. Gold awards also were given for innovation, consistency and quality. The two platinum awards were given for advancing responsible drinking. The grand prizes went to the distributors of the year.
Below are the categories and winners for the 2014 Golden Bar Awards.
Distributor of the Year Awards
Distributor of the Year: Spirits // Southern Wine and Spirits of Indiana
Distributor of the Year: Wine // Ben Arnold Beverage Co. of South Carolina
Distributor of the Year: Beer // Glazer’s of San Antonio
National Awards
Multicultural Excellence: Spirits // Glazer’s of Texas
Three-Year Consistency: Spirits & Wine // Coastal Wine and Spirits of Indiana
Three-Year Consistency: DGUSA // Glazer’s Distributors in McAllen
Spirits Awards
Spirits Excellence: Smirnoff // United Liquors, a division of Martignetti Companies of Massachusetts
Spirits Excellence: Johnnie Walker // Washington Wholesale
Spirits Excellence: Baileys // Horizon Wine and Spirits of Tennessee
Spirits Excellence: Captain Morgan // Coastal Wine and Spirits of Florida
Spirits Excellence: Tanqueray // Pacific Wine and Spirits of California
Spirits Excellence: Crown Royal // Coastal Wine and Spirits of Indiana
Spirits Excellence: Ketel One // Johnson Brothers of Minnesota
Spirits Excellence: Cîroc // Southern Wine and Spirits of Nevada
Spirits Excellence: Reserve brands // Pacific Wine and Spirits of California
Wine Awards
Wines Excellence: Sterling Vineyards // Alliance Beverage Co. of Arizona
Wines Excellence: Beaulieu Vineyard // Ben Arnold Beverage Co. of South Carolina
Wines Excellence: Chalone Vineyard // United Liquors, a division of Martignetti Companies of Massachusetts
Wines Excellence: Acacia Vineyard // Pacific Wine and Spirits of California
Wines Excellence: Rosenblum Cellars // Alliance Beverage Co. of Arizona
Broker of the Year
Broker of the Year: Spirits // North American Spirits and Wine Brokerage of New Hampshire
Broker of the Year: Wines // North American Spirits and Wine Brokerage of New Hampshire
Beer Awards
Beer Excellence: Guinness // Houston Distributing Co.
Beer Excellence: Smithwick’s // Wirtz Beverage Nevada
Beer Excellence: Red Stripe // I.H. Caffey Distributing Co.
Beer Excellence: PABs // Admiral Beverage Corp.
Quality Cup // Wirtz Beverage Nevada
Innovation
Innovation Launch: Spirits // Coastal Wine and Spirits of Florida
Innovation Launch: Wines // Pacific Wine and Spirits of California
Innovation Launch: Beer & PABs // Monarch Beverage Co.
Social Responsibility
Advancing Responsible Drinking: Wine & Spirits // Coastal Wine and Spirits of Kentucky
Advancing Responsible Drinking in Control States: Wine & Spirits // North American Spirits and Wine Brokerage of Michigan
Diageo names Golden Bar Award winners
Awards presented for excellence in sales, marketing and promoting responsible drinking
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