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Hype Energy USA introduced four energy drinks targeted at women. Positioned as drinks to help women tackle their busy day-to-day lives, the portfolio includes Hype Energy MFP, Up, Enlite and MFP Zero varieties. Each of the energy drinks is formulated without any artificial colors or preservatives, and all of the drinks contain B vitamins and 80 mg of caffeine in a serving. An 8-ounce can retails for approximately $1.99, and a 16-ounce can has a suggested retail price of $2.99.

Hype Energy USA, Miami Beach, Fla.
Internet: www.ushype.com
Distribution: Select markets
Ingredients: Hype MFP: Carbonated water, sugar, citric acid, sodium citrate, taurine, caramel color, caffeine, artificial flavor, glucuronolactone, niacinamide, calcium pantothenate, pyridoxine hydrochloride, riboflavin and cyanocobalamin.