In May, Red Hare Brewing Co. introduced its Red Hare craft beer in Novelis’ evercan packaging in key markets throughout the southeastern United States. Evercan packaging is made of independently certified high-recycled-content aluminum sheeting. In particular, it is composed of at least 90 percent recycled content, it says. “Novelis’ evercan is a perfect fit for Red Hare,” said Roger Davis, founder and chief executive officer of Red Hare Brewing, in a statement. “The independent certification of the closed-loop recycling process behind evercan strengthens our commitment to employing the best in sustainable business practices, making evercan a natural extension of the Red Hare brand.”