Oatworks oat-powered fruit smoothies relaunched in 12-ounce bottles with new, colorful labels. The new label design combines the natural colors of the fruits in the smoothies with an “Oat O” window that allows shoppers to peek inside the bottle. The design brings a contemporary, fresh image to oatmeal drinks and extends their appeal beyond breakfast time to a healthy snack that can be enjoyed throughout the day, the company says.