For the first time since Sunny Delight Beverages Co. acquired the Veryfine juice brand from Kraft Foods Inc. in 2007, Veryfine is launching a new brand line. Chill juice drinks contain 100 calories in each 23-ounce can as well as 100 percent of the recommended daily intake of vitamin C, the company says. The line is available in Orangeade, Fruit Punch, Berry Lemonade and Strawberry Kiwi flavors. Pre-priced at $1, Chill is available in convenience stores and is targeted at 18- to 34-year-old men.

Sunny Delight Beverages Co., Cincinnati
Telephone: 800/837-9346
Internet: www.sunnyd.com
Distribution: National
Ingredients: Orangeade: Water, corn syrup, pear and apple juices from concentrate, natural and artificial flavor, ascorbic acid, citric acid, malic acid, sucralose, citrus pectin, sodium citrate and Yellow No. 6.