East Coast Beer Co. launched Beach Haus Cruiser IPA, an American version of the English-style India Pale Ale (IPA) that features more hop aroma and bitterness than its European counterpart, the company says. Beach Haus Cruiser IPA contains 6 percent alcohol by volume and is available in bottles and on tap at select locations on the East Coast. A six-pack of bottles has a suggested retail price between $8.99 and $9.99.

East Coast Beer Co., Point Pleasant Beach, N.J.
Telephone: 732/202-7782
Internet: www.beachhausbeer.com
Distribution: Select markets