Pernod Ricard USA expanded its line of flavored vodkas to include Absolut Hibiskus. Capitalizing on the trend toward floral ingredients, the vodka blends all-natural hibiscus and pomegranate flavors. It is available at on-premise locations and at retailers in 50-ml, 750-ml and 1-liter sizes. A 750-ml bottle has a suggested retail price of $21.
Pernod Ricard USA, Purchase, N.Y.
Telephone: 914/848-4041
Internet: www.absolut.com
Distribution: National
Absolut Hibiskus
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