Pyure Brands will launch a zero-calorie organic energy shot under the name of Pyure Organic Energy Optimization, or O.E.O. for short. The 2-ounce shot contains organic, energy-boosting ingredients, including green tea, yerba mate and guarana, and is sweetened with organic stevia, the company says. The energy shot comes in Mixed Berry and Citrus flavors and is targeted at consumers seeking a healthier alternative to traditional energy shots. One bottle has a suggested retail price of $3.39. Distribution will begin soon within natural grocery channels, the company adds.

Pyure Brands, Naples, Fla.
Telephone: 305/509-5096
Internet: www.pyuresweet.com
Distribution: Select markets
Ingredients: Purified water, niacin, vitamin B6, vitamin B12, pantothenic acid, organic caffeine, organic yerba mate extract, organic guarana extract, organic green tea extract, organic hibiscus extract, organic blueberry extract, organic erythritol, organic agave, inulin, citric acid, organic flavor, organic Reb A stevia extract and natural flavor.