Using one of the largest “focus groups” in Budweiser history, Anheuser-Busch collected feedback at summer-long, nationwide sampling events involving thousands
of consumers in order to select three beers for its limited-edition Budweiser Project 12 sampler pack. The beers were selected from six small-batch beers brewed by 12 U.S. brewmasters. The winning recipes, named for the zip codes in which the beers were originally brewed, are from brewmasters
at Budweiser breweries in Los Angeles,
St. Louis and Williamsburg, Va. The limited-edition Project 12 sampler pack contains four bottles of each “zip code” beer and started hitting shelves Oct. 29.
