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After several distributors expressed frustration with its packaging, the marketers of O’Hara’s Irish Stout and Irish Red redesigned the brand’s four-pack carriers and created new case cartons. The new four-pack carriers are strong enough to be picked up at the bottle neck and come in shelf-ready case cartons versus a shrinkwrapped cardboard tray. The new case cartons allow for better branding and display creation, the company says. A perforated line on the top half of the box makes it easy to use for retail displays, special events and sponsorships, it adds.
